Structured for
real outcomes.
Four engagement models — each designed for a different stage and level of conviction. All equity-aligned. The structure adapts. The principle doesn't.
I only win
when you win.
Every engagement I take on is equity-aligned. That means my incentives and yours are identical from day one — which changes how I show up, how I make decisions, and how long I stay committed to the outcome.
I'm selective about what I take on. Not because I'm difficult — because a partnership only works when both parties have genuine conviction in what they're building together.
Choose the structure
that fits your stage.
Each model is designed for a different combination of resources, conviction and timeline. If you're unsure which fits, tell me where you are — I'll tell you what I think.
Idea stage. No technical foundation yet.
You have the idea, the conviction and a validated problem. No code, no team, no financing beyond personal belief in what you're building. I come in at the very beginning — I answer the feasibility question, design the architecture and build the product.
This is the highest-risk model for me — and the most rewarding when it works. NordScope and VILDR both started here. Pure conviction on both sides, betting on the outcome together.
Equity is agreed upfront. Exit terms — whether I stay long-term, transition to advisory, or exit cleanly — are defined from day one so there's no negotiation when circumstances change.
“I have the idea and the market conviction. I just can't build it — and I don't know where to start.”
Early funding. Need to move fast.
You've raised early capital — personal investment, angels, a pre-seed round — and you need to move fast without burning your runway on guesswork. You need technical leadership, production-grade architecture and someone who stays accountable to delivery, not just the launch event.
Smaller equity stake than pure equity, combined with a monthly retainer. Lower risk for both sides — you get the speed and expertise, I get paid to build while sharing the upside.
This model works best when there's clear market validation, an early customer pipeline and a founder who is ready to move — not still exploring whether to build at all.
“We have some runway and strong conviction. We need a technical co-founder who can actually ship — fast.”
Join something live and already validated.
You have capital, market access or domain expertise you want to put to work in a live, proven product. Mentra, VectraIQ and NordScope are all past proof of concept — the product exists, the market is validated, the architecture is solid.
The question isn't whether it can be built. The question is what it takes to scale it — and whether you're the right person to help get there.
Equity stake in the specific venture you join. The size depends on what you bring and what the venture needs at this stage — capital, distribution, domain credibility, or all three.
“I want to invest in or partner operationally with something that's past the idea stage and ready to scale.”
Defined scope. Clear technical brief.
For specific, well-scoped build projects — internal AI workflows, dashboards, integration layers — where the scope is clear and a fixed rate makes more sense than equity. The integration points and requirements are already defined; you need execution, not exploration.
I'm selective about what I take on in this model — it works when the brief is genuinely clear and the build is interesting. An optional equity kicker is available where there's a natural upside case.
“We have a specific technical build, a clear brief and the budget to pay for it properly.”
From first conversation
to first shipment.
Direct. Fast. If there's a fit, we move. If there isn't, I'll tell you honestly in the first conversation — no wasted time on either side.
First conversation
You walk me through the problem, the market and where you are. I tell you honestly whether I think I can add real value — and which model fits your situation.
Alignment session
If there's mutual interest — we map AI architecture, GTM approach, equity structure and what success looks like for both sides. No pitch decks required.
Agreement
Simple, clean terms. Equity defined. Roles clear. Exit terms agreed upfront. Both sides know exactly what they're signing before anything starts.
We ship
Architecture defined. Workflows built. Product launched. I don't believe in indefinite planning — I believe in shipping real things to real users.